Matteo Mauro Studio is proud to partner with ASUS for the launch of the new Zenbook 14 in Italy. This collaboration was a natural fit, as innovation has always been at the core of Mauro’s artistic practice. His works, from the intricate Micromegalic Inscriptions to his sculptural explorations, push the boundaries of contemporary art through advanced digital and generative techniques. Integrating cutting-edge technology into the creative process is essential to the studio’s workflow, and the Zenbook 14 has further streamlined operations, enhancing efficiency and expanding artistic possibilities.
The partnership centered around the production of a short film designed for social media, bridging the worlds of contemporary art and advanced technology. Matteo Mauro Studio has long embraced interdisciplinary collaborations, having previously worked with industry leaders such as fashion brand GFashion, among others. This latest project with ASUS reinforces the studio’s commitment to blending art with the evolving landscape of modern innovation, proving once again that art and technology are inseparable forces driving creative expression forward.
Matteo Mauro’s partnership with ASUS was born from my ongoing exploration of the balance between instinct and technology, where matter and code engage in a continuous dialogue.
RAW INSCRIPTIONS are born from an ongoing exploration of the balance between instinct and technology, where matter and code engage in a continuous dialogue. Matteo Mauro had the chance to test the new ASUS Zenbook A14 in his artistic process, discovering a device as powerful and lightweight as an idea before it takes shape. Its Ceraluminum™ chassis offered to the artist strength without added bulk, while the OLED display revealed him every shade with exceptional depth. With up to 32 hours of battery life, it proved to be a reliable companion throughout the creative journey.
The presentation event during Milan Design Week was a success, featuring an installation by Studio Ini and drawing in an extraordinary entourage of visitors.