Blockchain Art, also known as Crypto Art or NFT Art, has rapidly spread over the past two years, from a niche phenomenon born in 2017 to an unstoppable force in 2021. Art integrated into the blockchain has disrupted the lives of artists, collectors, and the entire contemporary art sector.

In this event, artist Matteo Mauro and curator Ivan Quaroni will explore the dynamics that have fostered the conditions for this revolution. They will analyse the meaning and function of this certification technology that allows for the collection of digital assets. They will also address the emergence of new languages born on the internet and the formation of a new mass culture rooted in the digital imagination. In this gathering, Mauro and Quaroni will merge their visions and analyses, tracing the origins of this movement and outlining the values and codes that characterize it.

Introduction: Ortisei, a picturesque town nestled in the heart of Italy’s Dolomite mountains, recently played host to a remarkable event at the prestigious Doris Ghetta Gallery. This event showcased the extraordinary talents of artist Matteo Mauro and the brilliant curation skills of Ivan Quaroni, resulting in an awe-inspiring experience for art enthusiasts and connoisseurs alike.

Exploring the Event: The event held at the Doris Ghetta Gallery was a harmonious collaboration between two visionary minds – Matteo Mauro and Ivan Quaroni. Matteo Mauro, a renowned contemporary artist, mesmerized attendees with his unique and evocative artwork, which seamlessly blended various techniques and mediums. His pieces showcased a profound exploration of emotions, pushing the boundaries of traditional art forms.

The event’s curator, Ivan Quaroni, demonstrated his exceptional talent for creating cohesive and thought-provoking talk. With an eye for detail and a deep understanding of the artists’ intent, Quaroni expertly curated the event, guiding visitors through an immersive journey of artistic expression. In addition to the captivating artwork, the event offered visitors an opportunity to engage with the artists themselves. Attendees had the privilege of witnessing Mauro’s artistic process firsthand, as he shared insights into his creative techniques and inspiration. Quaroni, on the other hand, provided valuable context and interpretation, shedding light on the deeper meanings behind the exhibited pieces.

The conference held at Doris Ghetta Gallery in Ortisei was a remarkable gathering that delved into the exciting realm of crypto art. Attendees had the privilege of participating in an engaging and enlightening discussion led by artist Matteo Mauro and curator Ivan Quaroni. This thought-provoking conference aimed to unlock the potential of blockchain technology and its impact on the art world, specifically focusing on the emergence and significance of crypto art or NFT art. Exploring the World of Crypto Art: The conference opened the doors to the fascinating world of crypto art, also known as NFT (Non-Fungible Token) art. Matteo Mauro and Ivan Quaroni took the stage to shed light on the dynamics that have led to the rise of this revolutionary art form. They provided valuable insights into the meaning and function of blockchain technology as a certification tool for digital assets, allowing artists and collectors to engage in a new frontier of creativity and ownership.

Unleashing the Power of Blockchain: The discussion during the conference revolved around the transformative power of blockchain technology in the art industry. Matteo Mauro and Ivan Quaroni explored the endless possibilities and opportunities that crypto art brings to artists, collectors, and the broader art community. They highlighted how blockchain ensures transparency, immutability, and traceability, revolutionizing the way art is created, distributed, and valued.

Emerging Languages and Digital Culture: Another crucial aspect of the conference was the exploration of the new languages and cultural shifts that have emerged within the digital realm. Mauro and Quaroni emphasized the impact of the internet and digital platforms on the formation of a new mass culture rooted in the imaginary world of pixels and code. They discussed the implications of this digital revolution on artistic expression, challenging traditional notions of art and pushing the boundaries of creativity.

The conference on crypto art organized by Doris Ghetta Gallery provided a platform for artists, collectors, and enthusiasts to delve into the fascinating world of blockchain technology and its impact on the art industry. Through engaging discussions led by Matteo Mauro and Ivan Quaroni, attendees gained valuable insights into the transformative power of crypto art and its ability to reshape the way we create, collect, and appreciate art. This conference served as a catalyst for sparking dialogue, fostering connections, and inspiring future collaborations in the realm of crypto art. It reinforced the notion that blockchain technology has the potential to unlock new possibilities, allowing artists to explore uncharted territories and collectors to experience art in an entirely new way.

The event featuring Matteo Mauro and Ivan Quaroni in Ortisei’s Doris Ghetta Gallery the 13th of May 2023 was an unforgettable celebration of artistic brilliance. Through Mauro’s evocative artwork and Quaroni’s insightful curation, attendees were transported into a world of beauty, emotion, and introspection. This event served as a reminder of the power of art to inspire, provoke thought, and connect people from different walks of life.

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