On June 24, 2025, the Museo Nazionale Scienza e Tecnologia Leonardo da Vinci will host ETHMilan 2025, the largest Web3 conference in Italy. The one day event will bring together the most influential voices in digital art on Ethereum, blockchain, and decentralized technologies, making Milan a key hub in the global Web3 ecosystem.

Among the standout participants is internationally acclaimed artist Matteo Mauro, known for his integration of art and emerging technologies. In collaboration with WoV Labs, a Milan based innovation company focused on NFC blockchain applications, Mauro will present an exclusive experience that bridges traditional creativity with digital authenticity.

Matteo Mauro’s artworks are not only unique in their aesthetic expression but also ground breaking in their technological integration. Artworks from the Space Age series including the artwork, “The house and the world“, will be presented at the event. Through a collaboration with WoV Labs, each physical piece is embedded with an NFC smart tag as part of their Digital Product Passport system, which directly connects the tangible artwork to its authenticated digital twin on the blockchain.

This fusion of physical and digital elements transforms the way collectors engage with art. Owners can instantly verify authenticity, trace ownership history, and securely transfer rights without compromising the integrity of the physical object. Where the tactile presence of the artwork is enhanced by the transparency, security, and permanence of blockchain technology. In doing so, it not only protects the value of the artwork but also deepens the relationship between artist, collector, and creation.

Matteo Mauro’s participation at ETHMilan 2025 showcases how contemporary artists are shaping the future of art through innovation. Don’t miss this rare opportunity to experience and acquire blockchain-authenticated artworks at Italy’s leading Web3 conference.