Months after the launch of Matteo Mauro Studio’s collaboration with G|FASHION, attention is still being garnered its way. Highlighted by Fashion News Magazine, Alessia Pigeons writes about the successful merge between the art and fashion world. The union between fashion and art led to a year long deal including rare and limited-edition artworks to be sold exclusively live G|FASHION. Together they also collaborated to create an artistic lookbook and film representing the journey they’ve shared together. Alessia Piccioni paints a picture of the experience working together, “The project was shot in Matteo Mauro’s new Art Studio in Milan, offering viewers a unique insight into the creative process behind the collection. This synergy between fashion and art promises to captivate and inspire, reflecting Mauro’s signature style and the elegance of G|FASHION.”
The project ‘Embrace the Essence’ is more than just a fashion film, but more so a visual mission statement of intent from both Matteo Mauro and G|FASHION. While showcasing different fashion pieces and artworks along the way, themes of identity, expression and freedom were baked into the philosophy that the film intended to depict. The fusion between art and technology has offered infinite possibilities to push forward the traditional and unconventional boundaries of art. Working unhindered by the ties around us allows for new perspectives to be made, reflecting on the world and its beauty, celebrating the unique qualities of everything around us.
G|FASHION is known for their cutting-edge design and supreme quality, making their platform the ideal place to showcase Matteo Mauro’s artwork. Celebrates the union between fashion and art. shared passion for innovation and creative expression. A great way to merge the worlds of art and fashion, celebrating both disciplines. This opportunity allows for new creative avenues to be explored, offering audiences an experience that combines the generative art world with the elegance of fashion.
